Are you a podcaster and want to build an audience? Do you want to know the fastest ways to do so?
Promoting your podcast online is similar to marketing blogs or any other item on the internet. Use the available tools and resources to increase your fan base. You do not need a big advertising budget for promoting the podcast. Today on Gear Track, let us look at seven inexpensive ways to promote your product for free.
All Ideas I mentioned here were discussed in US Social Forum 2007.
Launch a website related to your podcast. Make sure that your blog is SEO optimized so that your potential audience discovers you on search engines.
Another good approach is to promote your podcast is with other bloggers. Search writers who share the related content, engage and upload your podcast. This is just like the promotion of any app or service.
Facebook sidebar ads are the simplest method for starting out. But you need to have a fan page for this, so get one. Google AdWords is another approach that is expensive but effective.
- Podcast Directories
SEO(Search Engine Optimization) is the key factor for getting a good ranking. People search Google for favorite podcasts. If your podcast has good keyword ranking, people will find your show while searching for others. Submit your show to iTunes, Podcast Alley, Sticher Radio and so on. Podcast Directories are not 100% efficient but provide back-linking for SEO.
- Be different and Original
There are more than ten thousands of podcasts all over the internet. So think for some remarkable gimmicks that will leave people amazed. Ask a few questions to yourself. Do you have a unique idea? Are you sharing unique content? Make memorable shows and they will remember you.
- Press releases
Press releases are suitable for direct exposure. You will have to pay for a press release about your services; it is the most efficient and simple method to promote your podcast.
You can take advantage of free tool Mail Chimp. Create a list for collecting e-mail addresses. Cache people who take interest in opt-in the email content. Provide an incentive to the people who are signing up. It is a kind of prize that visitors will receive when they sign up.
- Social Media Networks
It creates possibilities to spread your content for this go to those who know you and might be willing to share your content with their networks. Use Twitter for getting followers faster and Facebook to interact with your fans. Drive your followers from Twitter to your Facebook fan page so that you can interact with them, you can also share the links to your latest shows here.